Here are some of the biggest moves in marketing + AI this week — quick hits & ideas you can use:
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🔍 Trends & Moves
Microsoft is piloting a Publisher Content Marketplace (PCM) — a new model to compensate media publishers based on how much their content is used by Microsoft’s AI tools (starting with Copilot). Axios
Amazon rolled out an AI-powered creative assistant inside its Ad platform that can automatically generate/edit video, images, script, voice-overs, etc. Great move for smaller brands that want quality creatives fast. The Wall Street Journal
Anthropic just launched its first consumer-branding campaign for Claude — “Keep Thinking” — pushing the AI beyond enterprise use toward mass awareness. Axios
HCL introduced Unica+, an “AI-first” marketing tech platform in India, aiming to bring more automation and intelligence into martech workflows. The Economic Times+1
Google’s latest “Perspective” update is focusing on content depth and expertise, penalizing thin or surface-level AI content. If you're relying on generative content, this signals you’ll need to ensure it’s backed by real insight.
💡 What You Can Try Right Away
Audit your content: identify which pieces are thin or generic, and refresh them with deeper analysis, case studies, data, or unique point of view.
Experiment with AI creative tools (like what Amazon is doing) especially for social ads – put together small batches of visuals/videos and test what resonates.
If you manage publisher or content partnerships, keep an eye on AI content licensing trends — paying or getting paid for usage is becoming more normalized.
Explore how you can build or use “AI agents” to offload repetitive marketing tasks (campaign design, basic content generation, audience targeting), so you can focus on the strategy & creativity.
🚀 Big Picture
The enterprise agentic AI market is projected to explode: from around US$1.5B in 2025 to $41.8B by 2030. That means autonomous AI systems that plan and act (not just generate text/images) are becoming central to competitive advantage. TechAfrica News
AI’s impact on global trade is sizable: A new WTO report forecasts AI could increase trade by ~34-37% by 2040, and boost GDP by ~12-13%, but warns that uneven adoption could widen gaps.
That’s it for now. If you want, next week I can send over a breakdown of one tool + how you could apply it in your own marketing (case studies + templates).
To growing smarter,
Allan
DotcomDollar